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KMID : 1011420090140030001
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Journal of Korean Ophthalmic Optics Society
2009 Volume.14 No. 3 p.1 ~ p.5
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Analysis of New Eyewear Product Trends of 2008
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Jang Jun-Young
Roh Kwon-Chan
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Abstract
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Purpose: The aim of this study is to grasp domestic eyewear trends in 2008 with analyzing brands, types, materials, colors and styles of new eyewear products.
Methods: Examined all new eyewear products which were on three magazines related with eyewear published in Korea; "안경계", "Eye 11" and "THE AXIS".
Results: There are 103 companies, 182 brands in 3 magazines related eyewear published in 2008. There are 77 domestic brands and 105 imported brands, and there are 522 eyeglasses and 126 sunglasses. Material of eyeglasses make up 37.93% of combination frames, 33.14% of metal frames and 28.93% of plastic frames and material of sunglasses make up 50.79% of plastic frames, 30.95% of combination frames and 18.25% of metal frames. From a style point of view, there are lots of retro and casual styles which one can express one’s individuality with. In terms of colors, basic colors such as black and gray are mainstream and pastel tones and vivid tones are mainly used as the point color.
Conclusions: The results of analyzing new eyewear products show that many light and feeling good products such as thin plate frames, TR frames and thin plate-TR combination frames were released in case of domestic eyewear products. In case of imports, there are lots of simple Ti frames and acetate frames which were variety patterns and colors.
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KEYWORD
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eyewear brand, eyewear type, eyewear material, eyewear color, eyewear design
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